Community &
social media

A strategic digital initiative driving community growth, value-driven content,

and authentic engagement across social platforms.

Context & Objectives

Defined Bravely’s social mission: delivering accessible self-love, body-acceptance, and mind–body education.
Built a multi-channel strategy across Instagram, TikTok, and a Facebook Group,

including content pillars, brand voice, audience personas,

and community guidelines for safe, empathetic communication.

SYSTEM & STRATEGY DESIGN

Built structured systems to support scalable content and community operations:

Designed end-to-end content workflows utilizing AI tools for ideation, scripting, and content pillar development.
Defined content formats including reels, educational posts, storytelling, prompts, and collaborations.
Designed community onboarding, moderation flows and safety guidelines to support healthy engagement.

Produced and managed content operations across platforms:

Created 200+ original reels for Instagram and TikTok, including viral reels (300K+ & 277K+ & 120K+ views).
Led a Facebook community of 1,500+ organic members, leveraging AI to brainstorm engaging discussion prompts and streamline copy drafting.
Managed high volumes of weekly DMs and comments, fostering trust and long-term community relationships.
Collaborated with creators and professionals, including body-image influencer Dana Amir, through joint content and cross-platform initiatives.

OPERATIONAL EXECUTION

MEASUREMENT &
ITERATION

Monitored analytics weekly (reach, retention, watch-time, saves, engagement).
Identified high-performing formats and refined storytelling, editing, and workflows based on behavioral insights.

OUTCOMES &

IMPACT

• 200+ original reels published
• 1,500+ engaged Facebook community members
• 1M+ total views across platforms
• Viral reels (300K+ & 277K+ & 120K+ views)

• Built a scalable, AI-integrated content engine capable of sustaining high-volume multi-channel growth.

SUMMARY

A human-centered digital community project built through strategy, structured execution, AI-integrated content workflows, and data-informed iteration.

I managed content operations, community growth, and cross-functional collaborations, building a supportive digital space that directly advances Bravely’s mission.