Bravely

A social-impact initiative promoting self-love, body positivity, and the mind–body

connection through accessible knowledge, tools, and trusted professionals.

Bravely Community Six Diversed People Walking Together

Visit Bravely

Initiation

Defined Bravely’s mission, vision, values, and core objectives.

Analyzed audience needs and identified a market gap for a compassionate mind–body professional space.

Outlined the initial scope, feasibility, ethical guidelines, and early budget and timeline considerations.

PLANNING

Scope & Structure
Translated the concept into a clear roadmap and operational plan.

Selected and set up core tools (WordPress, ClickUp, Canva).

Workflow Design
Created structured processes for:
• Professional screening & onboarding
• Content creation
• CRM architecture

• AI-assisted content pipelines

Scheduling & Resources
Built phased timelines, Gantt charts, backlogs and repeatable SOPs.

Coordinated with developer, designer and legal support.

Allocated project resources and managed budget based on priorities.

execution

Platform Development
Led the full WordPress build:

structure, navigation, content hierarchy and brand execution.
Implemented features with developer collaboration and maintained the site independently.

Operations Management
Ran all project operations in ClickUp (tasks, CRM, dashboards).

Coordinated communication with 100+ professionals.

Performed troubleshooting, data hygiene and rapid iteration.

Content Execution

Leveraged Generative AI tools to streamline the production of long-form articles,

guided meditations, and educational content.

Ensured messaging consistency across the platform and aligned with user needs.

MONITORING &
CONTROLLING

Tracked analytics, engagement trends and user feedback.
Adjusted workflows, priorities and timelines based on insights.
Optimized professional screening and content pipelines for efficiency and consistency.

ACHIEVEMENTS &
METRICS

• Built a complete operational infrastructure (CRM, workflows, Gantt, SOPs).
• Coordinated with and evaluated 100+ professionals, forming a vetted directory.
• Delivered a fully functional digital platform with branded content architecture.
• Integrated AI workflows to architect and scale a content engine producing 200+ reels and 800+ community posts, drastically reducing production timelines.
• Established scalable systems supporting long-term growth.

SUMMARY

Bravely is a full end-to-end digital product I led from concept to launch.
This project strengthened my skills in project initiation, planning, workflow creation, execution, cross-functional coordination, AI-integrated operations, vendor management, and data-driven iteration, while independently building a scalable platform and operational ecosystem.